2024 competition
Britain’s Best Cake 2024 winner revealed
Judges were impressed by the rich but crunchy brownie which was named overall winner at the inaugural edition of the national competition
2024 competition
Gallery: a closer look at first-ever Britain’s Best Cake competition
Take a closer look at the entries and judging process for the first-ever Britain’s Best Cake competition
Sweet stories
Premiumisation strategy in sweet treats continues to pay off for Premier Foods
Consumers trading up to branded sweet treats like Mr Kipling Signature Bites helped Premier Foods deliver strong volume growth in its latest financial year
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