New supply deals have been secured for products ranging from French pastries, Italian breads and Basque cheesecakes, to British-style cakes, pies, and pasties
The launch of the 550g tin loaf marks the first piece of NPD from the Cheshire-based brand since it was rescued via a pre-pack deal by Boparan Private Office last October
Sales have leapt by 40% and profit by 12% in the latest financial year for the Leicester-based company, which opened a £37m factory to support further growth of its Jason’s Sourdough range
4 Eyes Bakery head baker Tom Martin recalls the origin story behind his Garlic & Rosemary Deep Pan Focaccia and reveals the benefits the Chesterfield business has enjoyed since lifting the trophy
Spiced sourdough, a humble white tin loaf, focaccia born from a mistake, and matcha flavoured brioche are among the previous winners of Britain’s Best Loaf – so what will take the title in 2026?
Every loaf entered is assessed for its external appearance, internal structure, aroma and taste as the expert panel of judges look to determine which loaf will take home the coveted title