Class of 2025
Full list of Britain’s Best Loaf 2025 medal winners revealed
Britain’s Best Loaf 2025 winner revealed
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2025 competition
Bread letter day: top photos from Britain’s Best Loaf 2025
Flick through photos captured from the recent competition held at the NEC Birmingham including live loaf judging and bakers celebrating with winners trophies
Sourdough news
February 2026: Bread
What’s really happening in the wrapped bread market?
Treat-seeking Gen Z shoppers drive growth of Waitrose in-store bakery
Retailer reveals how shoppers aged 35 and under are helping boost its ISB category by demanding trend-led bakery products as well as freshness and convenience
Seeds, spices, and surprises: the rise of ‘bread with bits’
Innovative bakers are packing breads with extra bits – such as seeds, fruit, and even chocolate – to meet growing consumer demand for loaves that deliver taste and nutrition
2024 competition
How a sourdough mistake resulted in Britain’s Best Loaf 2024
4 Eyes Bakery head baker Tom Martin recalls the origin story behind his Garlic & Rosemary Deep Pan Focaccia and reveals the benefits the Chesterfield business has enjoyed since lifting the trophy
Through the years
Britain’s Best Loaf through the years – catching up with past winners
Sales leaps and “insane” media attention have been enjoyed by former champions who still make their award-winning bread to this day
Judging process
How is Britain’s Best Loaf judged?
Every loaf entered is assessed for its external appearance, internal structure, aroma and taste as the expert panel of judges look to determine which loaf will take home the coveted title
Craft bakery
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