Class of 2025
Full list of Britain’s Best Loaf 2025 medal winners revealed
Britain’s Best Loaf 2025 winner revealed
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2025 competition
Bread letter day: top photos from Britain’s Best Loaf 2025
Flick through photos captured from the recent competition held at the NEC Birmingham including live loaf judging and bakers celebrating with winners trophies
Sourdough news
CMA sets deadline for phase 1 of ABF-Hovis merger inquiry
The Competition and Markets Authority is to complete its initial investigation into the Hovis takeover bid by Kingsmill owner Associated British Foods on 19 February 2026
Jason’s Sourdough unveils plans to launch 100% wholemeal loaf
The UK’s third biggest bread brand revealed its NPD team has been busy developing a new loaf made entirely with wholemeal flour and therefore not requiring folic acid fortification
Wrapped bread struggles as speciality bread wins over shoppers
Speciality bread is booming with shoppers splashing out £245m more on the morning goods, speciality breads, and wraps while wrapped bread falls by £64m
2024 competition
How a sourdough mistake resulted in Britain’s Best Loaf 2024
4 Eyes Bakery head baker Tom Martin recalls the origin story behind his Garlic & Rosemary Deep Pan Focaccia and reveals the benefits the Chesterfield business has enjoyed since lifting the trophy
Through the years
Britain’s Best Loaf through the years – catching up with past winners
Sales leaps and “insane” media attention have been enjoyed by former champions who still make their award-winning bread to this day
Judging process
How is Britain’s Best Loaf judged?
Every loaf entered is assessed for its external appearance, internal structure, aroma and taste as the expert panel of judges look to determine which loaf will take home the coveted title
Craft bakery
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