2024 competition

Britain's Best Loaf 2024 winner 2100x1400

Britain’s Best Loaf 2024 winner revealed

30 April 2024By

A garlic & rosemary-infused focaccia was crowned Britain’s Best Loaf 2024, beating out a record number of other entries for the top spot

2024 competition

Britain's Best Loaf 2024 judging

Gallery: inside the judging process for Britain’s Best Loaf 2024

7 May 2024By

Take a closer look at the entries and judging process for Britain’s Best Loaf 2024 competition, which saw a Garlic & Rosemary Deep Pan Focaccia crowned the ultimate champion

Sourdough news

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Why sourdough fits perfectly into the current consumer zeitgeist

17 April 2025Paid for and in partnership with

Bakeries that are not already offering sourdough products could be missing an important source of revenue – as well as the opportunity to show consumers that they are in touch with current market trends, as Lesaffre explains.

Gail's - Farmer and miller Henry Astor holds a sourdough loaf at his family's farm in the Cotswolds - 2100x1400

Gail’s launches project to support sustainable British farming

7 April 2025By

Bakery chain is partnering with regenerative farmers across the UK including Bruern Farms in the Cotswolds, which will supply wheat for a new limited edition sourdough

Ocado - Wholemeal Sourdough - 2100x1400

Ocado to rename sourdough loaf from wholemeal to brown

3 April 2025By

The online retailer has conceded to a challenge from the Real Bread Campaign that its sourdough loaves contain other flour ingredients than just wholemeal