2023 competition

Kuma-San Bakehouse founder Miyo Aoetsu  2100x1400

Britain’s Best Loaf 2023 winner on inspiration for matcha brioche


Miyo Aoetsu from Kuma-San Bakehouse discusses the East-meets-West fusion of flavours behind her award-winning loaf

2023 competition

BBL Innovation and overall winner 2023

Britain’s Best Loaf 2023 revealed

2023-04-25T15:36:00+01:00By British Baker

A Derbyshire bakery took home the overall title for its brioche loaf made with matcha, white chocolate and fruit

Sourdough news

Lidl crusty rye

Lidl drops the word ‘sourdough’ from ISB loaf

2023-12-05T15:32:00+00:00By Vince Bamford

Real Bread Campaign said case highlights need for legal definition of commonly used bakery labelling and marketing terms

Sketch of the giant bed to be installed at London's Southbank as part of Bertinet Bakery's marketing campaign

Bertinet Bakery launches Sunday sourdough campaign


National brand marketing campaign from the sourdough specialist includes breakfast in a giant outdoor bed at London’s Southbank

Little Victories Sourdough Loaf, The Cavan Bakery  2100x1141

Bakers launch new loaves in Sourdough September


Our round-up of new sourdough products rolled out this celebratory month includes flutes, ale-infused loaves, and a range of sliced half-bloomers