M&S - Made Without Wheat Gluten Free Colin the Caterpillar - 2100x1400

May 2026: Free-from

2026-02-20T14:24:00+00:00

Gluten-free Colin the Caterpillar has entered the chat. What does this tell us about the market’s potential?

Doughnuts

May 2026: Doughnuts

2026-02-20T12:41:00+00:00

The nation’s love of doughnuts shows no sign of slowing down, but the market’s operators are having to shift their tactics to make the most of the available opportunities

Inside a bakery / coffee shop

April 2026: Bakery Market Report

2026-02-20T12:17:00+00:00

Wage increases, rising commodity prices, and increased competition are just some of the challenges facing operators in the out-of-home market

Eggs

April 2026: Sustainability

2026-02-20T12:07:00+00:00

What progress is bakery making towards the use of cage-free eggs?

Doughnuts on a conveyor

April 2026: Technology

2026-02-18T14:49:00+00:00

This feature will find out how smart manufacturing is changing the industry through its use of digitally connected, data-driven technologies to make factories more efficient, flexible and responsive

Sandwich Sandwich (4)

March 2026: Sandwiches

2025-12-17T16:29:00+00:00

The bigger the better seems to be the attitude in the sandwich market at the minute as out of home operators and food to go brands invest in more indulgent options

Hot cross buns

March 2026: Easter

2025-12-17T16:26:00+00:00

Easter is a crucial date in the diary for bakers of all sizes but with two weeks less to prepare they need to make the most of the season

Bakery counter

February 2026: Bakery NPD guide

2025-11-20T11:28:00+00:00

This guide will explore the world of product development and how trends and consumer demands are being put into action.

White bread slice

February 2026: Bread

2025-11-20T11:13:00+00:00

What’s really happening in the wrapped bread market? 

Product recall

February 2026: Food safety

2025-11-20T10:49:00+00:00

This feature will analyse which bakery items were recalled in 2025 and why

Latest feature

Easter bakery with bunny cake, hot cross buns, carrot cake and more

Pastels, puddings, and playfulness: top bakery trends for Easter 2026 revealed

2026-03-04T08:39:00+00:00By

Pastels, puddings, and playfulness are among the top trends driving innovation this year as bakers look to secure their share of the season’s sales opportunity

  • Elevate British baking with clean and umami flavours while reducing sodium

  • Staying power: unlocking the secret to longevity in the UK’s baking industry

  • Five steps to transform supply chain traceability

  • How bakery can satisfy consumers’ interest in health & wellbeing

  • Fresh, functional, cleaner: how enzyme technology is powering the future of bakery

  • How global bakery trends are shaping the UK's baking sector