M&S calls for simpler wording on labels to help bridge UK’s fibre gap
Retailer and nutritionists want to switch government-approved phrases on packs from the likes of ”increase in faecal bulk” and ”accelerated intestinal transit time” to “improved gut health”
Waitrose reports soaring sales of Japanese-style milk buns
A viral trend in Japanese-style milk buns has seen it take on brioche as a premium burger bun of choice this summer, according to the retailer
Tesco Northern Ireland serves up a fresh batch of 22 local bakery lines
Fibre-rich loaves, protein pancakes, and lemon ‘Joeys’ are among the 22 bakery products from homegrown suppliers receiving new listings at the regional retailer
Study finds consumers care about better farming when linked to better food
Terms such as ‘resilient’ and ‘regenerative’ agriculture are unlikely to influence food choices unless they are translated into clear, personal benefits, new consumer research has found
Summer ranges
Sun, scrolling, and sweet treats: top bakery trends for summer 2026
New summertime bites rolled out by Bakery 79, Costa, Gail’s, and Paul Bakery
Loaded doughnuts, cookie cups, and deep-dish pizza: M&S unveils bakery range for summer 2026
From brioche to focaccia: new buns, rolls, and bread hit UK market for summer
Cooplands teams up with Ainsley Harriott for spicy summer range
Scotch egg sandwiches and coronation chicken galore: nostalgia reigns in Waitrose summer range
Summertime sweetness: new biscuits, cakes, traybakes and more unveiled
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Longer reads
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Reports
Bakery Market Report 2026
Bakery NPD Guide 2026
Top Bakery Trends 2026
Bakery Retail Guide 2025
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My bakery job
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Events
Britain’s Best Cake 2026 winner revealed
Britain’s Best Loaf 2026 winner revealed
Full list of Britain’s Best Cake 2026 medal winners revealed
Full list of Britain’s Best Loaf 2026 medal winners revealed
Magic sponges and top frostings: photo gallery from Britain’s Best Cake 2025
Caught bread-handed: best moments from Britain’s Best Loaf 2026
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Webinar
Webinar: How to bake on strength – enzyme solutions that keep dough in shape
If you want stronger dough and fewer headaches in real-world production, this session is for you.