Latest news

Asda Puffin biscuit bars with Chuffin' Puffin mascot

Asda revamps biscuit aisle with 20 new own-label products

2026-08-26T08:25:00+01:00

Puffin biscuit bars return to shelves alongside 20 new products, including Milk Chocolate Coated Custard Creams, marking the biggest own-label biscuit overhaul for the retailer in two years

Krispy Kreme new doughnuts for 2024

Krispy Kreme losses deepen as it shut 19 stores in 2025

2026-08-25T10:33:00+01:00

The doughnut specialist reduced its estate by 13% as part of a multi-year turnaround plan to move it towards “sustainable, profitable growth”

A selection of wraps filled with salad, chicken, and cheese

Summit Foods recalls chicken wraps due to E.coli fears

2026-08-25T08:17:00+01:00

Snacksters Chicken Fajita Wrap and Snacksters Hoi Sin Wrap made by the Preston-based manufacturer have been recalled because of possible contamination with Shiga toxin-producing E.coli (STEC)

Jason's Sourdough fibre loaf

Jason’s Sourdough adds Fibre rolls and loaf to ‘bread with benefits’ range

2026-08-24T08:30:00+01:00

Designed to help shoppers increase their daily fibre intake, the loaf boasts 5g of fibre per slice while the rolls contain 8g of fibre each

Trends

Afternoon tea stand laden with cakes, pastries, and scones

GLP-1s, Gen Z, and drama: afternoon tea trends for 2026 and beyond

2026-08-12T08:00:00+01:00

Index image for sponsored feature

Meal deal maths: premiumisation, health, and all-day grazing change the equation

2026-07-08T06:45:00+01:00

Pistachio & raspberry patisserie

Sun, scrolling, and sweet treats: top bakery trends for summer 2026

2026-06-10T08:00:00+01:00

British Baker - Egg roll prepared by Délifrance chefs - 2100x1400

Sarnie safari: discovering the trends driving out-of-home sandwich consumption

2026-05-05T08:58:00+01:00

A matcha and chocolate cake with matcha tea

Botanicals, brews, and bold fruits: the flavour trends defining bakery in 2026

2026-01-14T09:36:00+00:00

Cocoa King - Toppings & fillings feature - 2100x1400

From Biscoff to Nutella: how big brands are powering bakery growth

2026-06-24T08:35:00+01:00

  • GLP-1s, Gen Z, and drama: afternoon tea trends for 2026 and beyond

  • Meal deal maths: premiumisation, health, and all-day grazing change the equation

  • Sun, scrolling, and sweet treats: top bakery trends for summer 2026

  • Sarnie safari: discovering the trends driving out-of-home sandwich consumption

  • Botanicals, brews, and bold fruits: the flavour trends defining bakery in 2026

  • From Biscoff to Nutella: how big brands are powering bakery growth

Reports

bakery-market-report-article-image 1

Bakery Market Report 2026

2026-04-28T10:31:00+01:00Sponsored by , , and , By

Getty Image -2248215872 - SolStock - 2100x1400

Bakery NPD Guide 2026

2026-02-25T08:30:00+00:00Sponsored by , , and , By

A selection of lovely looking baked goods

Top Bakery Trends 2026

2025-11-26T09:00:00+00:00Sponsored by , and , Paid for by , By

Inside a lovely looking bakery with loaves stacked on the walls

Bakery Retail Guide 2025

2025-02-26T09:00:00+00:00Sponsored by and , By

  • Bakery Market Report 2026

  • Bakery NPD Guide 2026

  • Top Bakery Trends 2026

  • Bakery Retail Guide 2025

Events

British Baker - Miso Caramel Hazelnut Brownie, Two Magpies Bakery - 3200x1800

Britain’s Best Cake 2026 winner revealed

2026-04-13T17:07:00+01:00

Imma the Bakery - Cantabrian Ugi - 2100x1400

Britain’s Best Loaf 2026 winner revealed

2026-04-14T16:54:00+01:00

A cake decorated to look like a Highland Cow

Full list of Britain’s Best Cake 2026 medal winners revealed

2026-04-17T09:02:00+01:00

British Baker - Pesto, Roasted Pepper & Mozzarella Babka by 31 Mallory Bakery won a gold medal

Full list of Britain’s Best Loaf 2026 medal winners revealed

2026-04-17T10:55:00+01:00

British Baker - Britain's Best Cake 2026 judging 1

Magic sponges and top frostings: photo gallery from Britain’s Best Cake 2025

2026-04-22T10:15:00+01:00

British Baker - Britain's Best Loaf 2026 judging - 210

Caught bread-handed: best moments from Britain’s Best Loaf 2026

2026-04-24T09:30:00+01:00

  • Britain’s Best Cake 2026 winner revealed

  • Britain’s Best Loaf 2026 winner revealed

  • Full list of Britain’s Best Cake 2026 medal winners revealed

  • Full list of Britain’s Best Loaf 2026 medal winners revealed

  • Magic sponges and top frostings: photo gallery from Britain’s Best Cake 2025

  • Caught bread-handed: best moments from Britain’s Best Loaf 2026

Webinar

A blonde, long-haired child eating bread

Webinar: How to bake on strength – enzyme solutions that keep dough in shape

2026-02-12T14:58:00+00:00Paid for by

If you want stronger dough and fewer headaches in real-world production, this session is for you.