Latest news

Tesco - Rolled & Loaded Buns - 2100x1400

From loaded buns to sausage rolls: Tesco and M&S unveil new bakery products

2026-09-04T13:39:00+01:00

Tesco has unveiled indulgent sweet and savoury bakes that draw on seasonal flavours, while M&S has rolled out a selection of savoury pastries to its in-store offering at Foodhalls

Getty Images -1081552288 humonia

Demand for snack ingredients grows as Brits shun traditional meals

2026-09-04T07:26:00+01:00

The trend has real implications for how bakers should think about format, portion size, and flavour, said ingredients supplier Macphie

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McDonald’s bun supplier CH Guenther opens innovation centre in Coventry

2026-09-03T09:39:00+01:00

The 1,850 sq ft Centre of Excellence in Coventry has been designed to help customers tap emerging market trends

ZRO Group - Choc Nibbles - 2100x1400

How Kerrs Bakery waste became an ingredient in chocolate snacks

2026-09-03T09:34:00+01:00

Surplus food solutions platfrom ZRO Group helped the Lanarkshire bakery repurpose traybake off-cuts as an ingredient in Choc Nibbles snacks

Trends

Afternoon tea stand laden with cakes, pastries, and scones

GLP-1s, Gen Z, and drama: afternoon tea trends for 2026 and beyond

2026-08-12T08:00:00+01:00

Index image for sponsored feature

Meal deal maths: premiumisation, health, and all-day grazing change the equation

2026-07-08T06:45:00+01:00

Pistachio & raspberry patisserie

Sun, scrolling, and sweet treats: top bakery trends for summer 2026

2026-06-10T08:00:00+01:00

British Baker - Egg roll prepared by Délifrance chefs - 2100x1400

Sarnie safari: discovering the trends driving out-of-home sandwich consumption

2026-05-05T08:58:00+01:00

A matcha and chocolate cake with matcha tea

Botanicals, brews, and bold fruits: the flavour trends defining bakery in 2026

2026-01-14T09:36:00+00:00

Cocoa King - Toppings & fillings feature - 2100x1400

From Biscoff to Nutella: how big brands are powering bakery growth

2026-06-24T08:35:00+01:00

  • GLP-1s, Gen Z, and drama: afternoon tea trends for 2026 and beyond

  • Meal deal maths: premiumisation, health, and all-day grazing change the equation

  • Sun, scrolling, and sweet treats: top bakery trends for summer 2026

  • Sarnie safari: discovering the trends driving out-of-home sandwich consumption

  • Botanicals, brews, and bold fruits: the flavour trends defining bakery in 2026

  • From Biscoff to Nutella: how big brands are powering bakery growth

Reports

bakery-market-report-article-image 1

Bakery Market Report 2026

2026-04-28T10:31:00+01:00Sponsored by , , and , By

Getty Image -2248215872 - SolStock - 2100x1400

Bakery NPD Guide 2026

2026-02-25T08:30:00+00:00Sponsored by , , and , By

A selection of lovely looking baked goods

Top Bakery Trends 2026

2025-11-26T09:00:00+00:00Sponsored by , and , Paid for by , By

Inside a lovely looking bakery with loaves stacked on the walls

Bakery Retail Guide 2025

2025-02-26T09:00:00+00:00Sponsored by and , By

  • Bakery Market Report 2026

  • Bakery NPD Guide 2026

  • Top Bakery Trends 2026

  • Bakery Retail Guide 2025

Events

British Baker - Miso Caramel Hazelnut Brownie, Two Magpies Bakery - 3200x1800

Britain’s Best Cake 2026 winner revealed

2026-04-13T17:07:00+01:00

Imma the Bakery - Cantabrian Ugi - 2100x1400

Britain’s Best Loaf 2026 winner revealed

2026-04-14T16:54:00+01:00

A cake decorated to look like a Highland Cow

Full list of Britain’s Best Cake 2026 medal winners revealed

2026-04-17T09:02:00+01:00

British Baker - Pesto, Roasted Pepper & Mozzarella Babka by 31 Mallory Bakery won a gold medal

Full list of Britain’s Best Loaf 2026 medal winners revealed

2026-04-17T10:55:00+01:00

British Baker - Britain's Best Cake 2026 judging 1

Magic sponges and top frostings: photo gallery from Britain’s Best Cake 2025

2026-04-22T10:15:00+01:00

British Baker - Britain's Best Loaf 2026 judging - 210

Caught bread-handed: best moments from Britain’s Best Loaf 2026

2026-04-24T09:30:00+01:00

  • Britain’s Best Cake 2026 winner revealed

  • Britain’s Best Loaf 2026 winner revealed

  • Full list of Britain’s Best Cake 2026 medal winners revealed

  • Full list of Britain’s Best Loaf 2026 medal winners revealed

  • Magic sponges and top frostings: photo gallery from Britain’s Best Cake 2025

  • Caught bread-handed: best moments from Britain’s Best Loaf 2026

Webinar

A blonde, long-haired child eating bread

Webinar: How to bake on strength – enzyme solutions that keep dough in shape

2026-02-12T14:58:00+00:00Paid for by

If you want stronger dough and fewer headaches in real-world production, this session is for you.