Finsbury Food Group creates innovation director role to shape investment strategy
Neil Rockliff, who previously oversaw NPD at Samworth Brothers and Greencore, will help align innovation strategy with investment planning at the manufacturer
Ginsters unveils £4m extension of marketing campaign including new TV ad
Samworth Brothers-owned brand has launched a new creative for its ‘Taste The Effort’ campaign, which helped increase relevance for the savoury pastry category
Deep North prepares for growth with larger doughnut site in Newcastle
Independent doughnut and coffee chain is looking to add up to five new shops across the Northeast over the next 18 months after opening a new 1,500 sq ft bakery in Ouseburn
Bako rebrands Finlay’s Foods to fall under group umbrella
County Armagh-based manufacturer and distributor, which was bought by Bako Group in April 2024, has been brought under the Bako umbrella
Events
Let them eat cake: meet the judges for Britain’s Best Cake 2026
Bread heads: meet the judges for Britain’s Best Loaf 2026
How Britain’s Best Cake and Loaf 2026 will be judged
Beetroot to brioche: looking back at Britain’s Best Loaf champions ahead of 2026 showdown
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Longer reads
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The Artisan Collective
Britain’s Best Artisan Bakeries 2026 revealed
The bakery community has spoken – these are the 13 best artisan bakeries in Britain as voted for by British Baker readers
My bakery job
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Reports
Top Bakery Trends 2026
Bakery Retail Guide 2025
Bakery Market Report 2025
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Webinar
Webinar: How to bake on strength – enzyme solutions that keep dough in shape
If you want stronger dough and fewer headaches in real-world production, this session is for you.