From regenerative farming to pimped up pastries, cleaner labels and game changing flavours, dive into the trends likely to come out on top in bakery in 2024
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Punchy flavours, nostalgia-inducing bakes, heavily piped icing, and seasonal twists are among the top trends expected to be seen on the cake market in 2024
Rising costs across the supply chain, coupled with a cost-of-living crisis, doesn’t make for the easiest of trading environments, particularly in a market often reliant on disposable income. And yet, the out-of-home bakery market is proving resilient.