Latest news

Jason's Sourdough Crumpet Thins

Jason’s Sourdough launches Crumpet Thins

2026-06-29T14:11:00+01:00

Described as having a ‘lighter, crispier texture’, the Thins build on the success of Jason’s Proper Sourdough Crumpets which marked its first foray outside of bread

Bettys - Cheesy Rascal - 2100x1400

From smiling scones to penguin snacks: latest savoury bakery launches unveiled

2026-06-29T11:54:00+01:00

The savoury bakery category has welcomed two converts from the sweet side, plus new deep-filled pies, Caesar salad wraps, and football-inspired rolls

Nutella Croissants

Ferrero recalls frozen Nutella Croissants as they may contain metal

2026-06-29T10:01:00+01:00

Specific batches of the frozen pastries are being recalled across the UK and several European countries, with the Nutella Muffin also being recalled on the continent

Wildfarmed Simply Sourdough

Wildfarmed unveils sliced Simply Sourdough loaf

2026-06-26T11:08:00+01:00

Regenerative food and farming business is venturing into the wrapped sliced sourdough market with a clean-label loaf made with 100% Wildfarmed regenerative flour, water, and salt

Summer ranges

Pistachio & raspberry patisserie

Sun, scrolling, and sweet treats: top bakery trends for summer 2026

2026-06-10T08:00:00+01:00

Gail's - Cheese, Tomato & Basil Savoury Bun - 2100x1400

New summertime bites rolled out by Bakery 79, Costa, Gail’s, and Paul Bakery

2026-06-17T11:09:00+01:00

Dunked N Loaded Custard Creams

Loaded doughnuts, cookie cups, and deep-dish pizza: M&S unveils bakery range for summer 2026

2026-05-28T11:39:00+01:00

St Pierre - All Butter Croissant Rolls ham egg - 2100x1400

From brioche to focaccia: new buns, rolls, and bread hit UK market for summer

2026-06-09T14:32:00+01:00

Ainsley Harriott with Cooplands chilli brownies

Cooplands teams up with Ainsley Harriott for spicy summer range

2026-06-04T11:31:00+01:00

Waitrose hot smoked salmon quiche

Scotch egg sandwiches and coronation chicken galore: nostalgia reigns in Waitrose summer range

2026-06-02T08:57:00+01:00

Le Café by Nicolas Rouzaud - Strawberry Sandwich - 2100x1400

Summertime sweetness: new biscuits, cakes, traybakes and more unveiled

2026-05-26T11:14:00+01:00

  • Sun, scrolling, and sweet treats: top bakery trends for summer 2026

  • New summertime bites rolled out by Bakery 79, Costa, Gail’s, and Paul Bakery

  • Loaded doughnuts, cookie cups, and deep-dish pizza: M&S unveils bakery range for summer 2026

  • From brioche to focaccia: new buns, rolls, and bread hit UK market for summer

  • Cooplands teams up with Ainsley Harriott for spicy summer range

  • Scotch egg sandwiches and coronation chicken galore: nostalgia reigns in Waitrose summer range

  • Summertime sweetness: new biscuits, cakes, traybakes and more unveiled

Reports

bakery-market-report-article-image 1

Bakery Market Report 2026

2026-04-28T10:31:00+01:00Sponsored by , , and , By

Getty Image -2248215872 - SolStock - 2100x1400

Bakery NPD Guide 2026

2026-02-25T08:30:00+00:00Sponsored by , , and , By

A selection of lovely looking baked goods

Top Bakery Trends 2026

2025-11-26T09:00:00+00:00Sponsored by , and , Paid for by , By

Inside a lovely looking bakery with loaves stacked on the walls

Bakery Retail Guide 2025

2025-02-26T09:00:00+00:00Sponsored by and , By

  • Bakery Market Report 2026

  • Bakery NPD Guide 2026

  • Top Bakery Trends 2026

  • Bakery Retail Guide 2025

Events

British Baker - Miso Caramel Hazelnut Brownie, Two Magpies Bakery - 3200x1800

Britain’s Best Cake 2026 winner revealed

2026-04-13T17:07:00+01:00

Imma the Bakery - Cantabrian Ugi - 2100x1400

Britain’s Best Loaf 2026 winner revealed

2026-04-14T16:54:00+01:00

A cake decorated to look like a Highland Cow

Full list of Britain’s Best Cake 2026 medal winners revealed

2026-04-17T09:02:00+01:00

British Baker - Pesto, Roasted Pepper & Mozzarella Babka by 31 Mallory Bakery won a gold medal

Full list of Britain’s Best Loaf 2026 medal winners revealed

2026-04-17T10:55:00+01:00

British Baker - Britain's Best Cake 2026 judging 1

Magic sponges and top frostings: photo gallery from Britain’s Best Cake 2025

2026-04-22T10:15:00+01:00

British Baker - Britain's Best Loaf 2026 judging - 210

Caught bread-handed: best moments from Britain’s Best Loaf 2026

2026-04-24T09:30:00+01:00

  • Britain’s Best Cake 2026 winner revealed

  • Britain’s Best Loaf 2026 winner revealed

  • Full list of Britain’s Best Cake 2026 medal winners revealed

  • Full list of Britain’s Best Loaf 2026 medal winners revealed

  • Magic sponges and top frostings: photo gallery from Britain’s Best Cake 2025

  • Caught bread-handed: best moments from Britain’s Best Loaf 2026

Webinar

A blonde, long-haired child eating bread

Webinar: How to bake on strength – enzyme solutions that keep dough in shape

2026-02-12T14:58:00+00:00Paid for by

If you want stronger dough and fewer headaches in real-world production, this session is for you.