Family-owned shortbread manufacturer Dean’s is launching a new advertising campaign nationwide.

The campaign, which carries the strapline ‘A better class of biscuit’, will run across radio, outdoor and digital media, and will be supported by a PR and social media campaign.

It follows on from a recent brand repositioning exercise, created to help meet Dean’s plans to grow throughout the UK and beyond, it said.

“We’re incredibly proud of the exceptional quality of our shortbread and the new advertising campaign reflects this passion and communicates it in a light-hearted way,” said Siobhan Ingram, brand manager at Dean’s.

“It’s a really exciting time for the Dean’s brand. We’re already a household favourite in Scotland and we’re keen to celebrate this success and raise our profile even further. We’re hoping our advertising campaign will encourage people to see Dean’s shortbread as a better class of biscuit and treat themselves.”