Seeded bread specialist Vogel’s has partnered with outdoor brand Anorak for a new Keep Exploring campaign. 

The Finsbury Food Group-owned brand is giving away hundreds of Anorak picnic blankets from November 2015 to February 2016, via winning mini ‘Toast Tickets’, which can be found in Vogel’s loaves.

And it is using Anorak’s designs of hedgehogs, squirrels, rabbits and stags on four Vogel’s products: Soya & Linseed, Sunflower & Barley, Original Mixed Grain and a new product, Superseeded Bloomer.

There is also a free prize draw on Vogel’s website, for an opportunity to win a bundle of Anorak products, including picnic hampers, cool bags and picnic blankets, every month.

Seb Willis, commercial director, commented: “We are very exciting to be launching our new campaign with Anorak, a business with the same ethos as ours. The new promotion packaging represents the essence of the Vogel’s brand, which is truly inspired by nature and enjoyable healthy living.”