V andemoortele has been involved with the awards since 1987 and is proud of its commitment to maintaining and developing the highest standards by recognising the skills, expertise and passion of bakers.
"As bakers ourselves, we are well aware that bakers today face challenges such as removing hydrogenated fats, colours and flavours, while reducing trans-fats, saturated fats, salt and, at the same time, producing high-quality products," says Stephen Bickmore, UK commercial manager of Vandemoortele’s Lipids Division. "We are pleased to sponsor this category, as we are a company that recognises the importance of the British baker within the food industry."
Judges will be looking for a baker who can demonstrate commitment and passion for quality finished products and the willingness to meet the challenges of the current business climate. Ingredients quality, baking skills and consideration for the environment are some of the criteria that will be assessed.
"Vandemoortele manufactures high quality ingredients and we recognise that skilled bakers are essential within the industry to ensure these ingredients are used to the best of their potential. We hope that these skills will be passed on to the next generation of bakers," says Bickmore.
This award is open to any individual with hands-on baking expertise. Entrants can be from small or large companies and do not have to be customers of Vandemoortele, but they must be able to demonstrate baking excellence and innovation.
"The entrants and ultimate winner of this category will show what a rewarding and enjoyable career being a baker can be," says Bickmore. "As well as the £500 prize for the winner, the publicity surrounding the awards and high-profile event is of immense value. We would urge anyone who is proud of their achievements to take part."