British Baker is urging bakeries, coffee shops and retailers across the UK to raise money for children with cancer, as part of National Cupcake Week, 12-18 September.

This year National Cupcake Week, organised by British Baker, will be partnered by CLIC Sargent, Britain’s leading cancer charity for children and young people.

Every day 10 children and young people in the UK are told they have cancer, and diagnosis usually comes as a shock. CLIC Sargent is the UK’s leading cancer charity for children and young people up to the age of 24. It provides clinical, practical, and emotional support to help the whole family cope with the impact of cancer and its treatment, life after treatment and, in some cases, bereavement.

There are two simple ways you can get involved during the week: bake and make a difference to children with cancer by selling cupcakes in aid of CLIC Sargent: make a percentage donation from sales of a dedicated cupcake during National Cupcake Week; and/or stock cupcake pin badges: apply for 100 cupcake pin badges and sell them for a suggested donation of £1 each.

By taking part, not only can you increase your cupcake sales and help raise vital funds for children with cancer, but you could also get an upturn in sales of other lines due to the fantastic eye-catching displays in store.

For more information about CLIC Sargent’s work click here or call 0300 330 0803.

To read more about National Cupcake Week and the National Cupcake Championships click here.