Eat Square has won the right to continue using its name and produce square-shaped pies, as its legal battle with Square Pie has come to a conclusion.
Square Pie, the London-based pie restaurant chain, launched a legal challenge against the Wiltshire-based manufacturer last year. It claimed the company was infringing its intellectual property rights by branding its pies as square. Square Pie was founded in 2001, while Eat Square started trading in 2014.
After months of negotiations, a deal has been signed by both parties which guarantees Eat Square can continue to use its name and make square pies.
Eat Square was helped in the negotiations by Oliver Oguz, an intellectual property lawyer working with Trade Mark Wizards. He offered to help Eat Square for free after seeing the story reported by the BBC News website in October.
He said: “I was outraged that a company could think they can control the descriptive term ‘square pie’. We work with a lot of start-ups in helping them protect their work, so I offered to help Eat Square keep their name.”
Alex Joll, founder of Eat Square, said: “I have been so worried these last months that we might lose our name and all that we have worked so hard for. This is great news and I want to thank Trade Mark Wizards for helping us. We would not have won without them I am sure.”
Martin Dewey, founder of Square Pie, was also pleased that negotiations had come to a conclusion. He said: “We’re pleased to have agreed terms with Eat Square that protect our brand and trademark, established over the many years of making our lovely pies.”
Eat Square produces a range of pies for retail clients, including local Budgens and Londis stores as well as an increasing number of cafés, pubs and farm shops. The company is looking to expand its distribution reach and recently launched a range of free-from pies.