Frozen bread product supplier Lantmännen Unibake (LU) has bought UK bakery Eurobuns.
The acquisition is LU’s third this year as it rolls out a global expansion plan. The deal means Britain will become the most important market for the company.LU’s chief executive Bent Pultz Larsen said: “The British market is very promising. Thanks to our successful partnership with Bakehouse, Great Britain is today our third largest market for Danish pastry."
Eurobuns is a modern bakery with seven high-tech bakery lines, employing more than 400 people. Besides fast food bread, Eurobuns has a large production of baguettes, modern sandwich products, scones and doughnuts for the food service and retail sectors in Great Britain.
Eurobuns’ sales and marketing director Martin Jones said: “The management team at Eurobuns is confident that this acquisition will be good for the company and with the support of Lantmännen, looks forward to the next exciting stage of growth and development.”
The acquisition is the third since January for Lantmännen Unibake and part of the company’s ambitious global growth plan. In February, LU bought Baco Oy, the largest fast food bakery in Finland, as a step toward expanding its market share in the Baltics and Russia. In April, the company bought US company Eurobake, which makes European-inspired bread and employs 200 staff.
LU’s Larsen added: “The consolidation in the bakery business is running full speed right now and we intend to maintain our position as the largest frozen-bread bakery in Europe.”
Including the Eurobuns facilities, Lantmännen Unibake now has 100 bakery lines at 31 bakeries in ten countries. The Group employs almost 5,000 people and has an annual turnover of £ 744 million.