Lyndale Foods is rolling out a new-format store following trials at its flagship Sayers
shop in Liverpool.
The company has now introduced the format into two of its Hampsons branded shops (with a new-look Hampsons fascia), and one new Sayers shop in Chester. The shops have more space given to self-serve products than standard stores – to get customers in and out quickly. The format also offers a breakfast range and improved hot drinks offer.
The shops have been opened up by removing the window display, and new graphics brigh-ten the interior. On the Sayers fascia the text is bigger and the strapline “so fresh we’re famous” has been removed.
The new look will also be introduced into a refitted Sayers shop in Borough, Birkenhead shop shortly.
Lyndale Foods currently has 109 shops trading as Hampsons 116 shops trading as Sayers.Hampsons has shops under several local brand fascias – Annes, Spinks, Burneys, Burtons and Hampsons – spread throughout Manchester, Cheshire, Lancashire and Yorkshire. Goods are produced in a Liverpool bakery.
Sayers also has a bakery in Liverpool, making cakes, morning rolls, breads, savouries, sandwiches, croissants and pastries for sale in its shops, all of which are under the
Sayers brand name, spread throughout Liverpool, Mersey-side, Cheshire, Lancashire and North Wales. This large bakery supplies national multiple custo-mers, national catering chains and wholesale distributors.