T he Customer Focus Award seeks out the most customer-orientated bakery businesses. It was created in recognition of the craft, industrial and in-store bakery sectors’ constant determination to find new ways to improve levels of customer service.

"As a company that strives to provide its customers with the best service possible, BakeMark is aware that for those working in the baking industry, simply meeting customers’ expectations is not enough - we need to surpass them," says John Lindsay, country manager at BakeMark UK, which once again sponsors the award.

The company is looking for like-minded businesses that always look to go one step further in the name of service.

"Companies that can expect to do well are those that demonstrate an in-depth understanding of customers’ needs, as well as innovative and swift approaches to solving problems or adapting to issues that might arise," says Lindsay.

According to Lindsay, a combination of a strong heritage and a forward-thinking attitude helps BakeMark in its research and development. "We have well-established Arkady and Craigmillar brands and are also constantly looking at new ways to provide bakery solutions for our customers; updating and developing key lines to move with the market and help our customers stay one step ahead," he says.

"For all those who do the same and would welcome recognition of their efforts, the Baking Industry Awards have long been recognised as the benchmark of excellence in the sector."

All bakery businesses, large or small, may enter this award, and you do not have to be a customer of BakeMark UK to take part. Entrants must be able to show that they provide excellent customer service and work to surpass their customers’ expectations.