Organised to support the Shake Up Your Wake Up initiative, part of Breakfast Week, Roberts and Kerrygold spoke to 500 Staffordshire youngsters at Seabridge Primary School in Newcastle-under-Lyme about how to start the day right.
The event aimed to teach children about how to put a tasty yet healthy breakfast together using good, basic ingredients. The pupils enjoyed buttered toast with a variety of healthy toppings including honey and banana, as well as fresh fruit, yoghurt and juice.
Studies from the Agriculture & Horticulture Development Board (AHDB) Cereals and Oilseeds have shown that eating breakfast can give you more energy, improve concentration and enhance mood. Dietary fibre found in complex carbohydrate foods, such as bread, also means that food is digested more slowly so children stay fuller for longer.
Alison Palmer, marketing manager for Roberts Bakery, said: “By making it fun and giving youngsters the chance to be creative, we are helping to educate them and their families on the role of bread in a healthy diet and as a way of keeping energy levels up and achieving goals in school.”