Over the next three years, Warburtons aims to introduce junior parkrun events to 72 additional locations across the country. The baking firm will donate £300,000 during that time, with a focus on starting new events in more disadvantaged communities.
Junior parkrun is a series of 2k events open to children aged four to 14. (The course can be completed at a run, jog or walk). There are 81 junior parkruns a year in the UK, each with around 5,000 participants, accompanied by hundreds of family members. Each event is coordinated by volunteers from the local community.
Brett Warburton, executive director at Warburtons, said: “As a family-owned business, family is at the heart of everything we do. We believe we have a responsibility to play an active role in our communities and do so through our community investment programme, Families Matter.
“We are committed to supporting young families build healthy lifestyles through a balanced diet and exercise. We are delighted to partner with parkrun to help more families take part in physical activity, which is fun for all the family. This complements our School Visitors programme which helps 30,000 children a year learn about the importance of healthy eating.”