Miss Macaroon to expand across UK

20 June, 2016

Miss Macaroon, the Essex patisserie concept from chef Rosie Gindlay, is set to open 100 shops and concessions in the next five years.

Michelin-trained pastry chef Gindlay has announced that Hockley-based Miss Macaroon will open 100 UK shops and concessions by 2021.

In February of this year, Gindlay produced her one millionth macaron, and told British Baker: “We’re in the process of finalising some new funding, which we’re hoping to reveal shortly. This will be the catalyst to kick-starting our expansion.”

Miss Macaroon makes, hand-pipes, bakes and hand-fills 5,000 macarons every day from its dedicated kitchen. All of its products are gluten-free and by the end of the year there will be up to 40 flavours – passionfruit, mango and tonka bean will be introduced in time for next spring.

Miss Macaroon is targeting space in UK towns and cities including London, Newcastle, Birmingham, Manchester and Bristol. It is looking for shops of 150 to 500 sq ft and is targeting shopping and leisure schemes, transport hubs and high-footfall locations.

Gindlay agreed a deal last year with John Lewis to sell her products at its new Birmingham flagship at Grand Central. The concept has received financial backing from Black Country Reinvestment Society and Big Venture Challenge.





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