One Stop convenience stores has struck a new partnership with Country Choice, as it sees opportunity in the in-store bakery sector.
The bakery roll out has already begun, although will only be implemented in stores where it is feasible to work. It is unclear how many stores this may be.
The One Stop franchisees will be offered a support package to ensure a smooth transition into the bakery market, which includes monthly representative visits and top up training.
It will also get a unique promotional programme from the ISB provider, which will tie in with One Stop’s promotional timetable.
One Stop Franchise’s head of commercial, Galen Levi, said: “In-store bakery is a growing opportunity – with sales growing by 14% in convenience last year and 44% of shoppers expecting a convenience store to have an in-store bakery.
“Whether retailers already offer this or are looking to move into it, our new package with Country Choice will enable our franchisees to develop their bakery and food to go offering, with the minimum amount of risk. The additional benefits we’re giving our franchisees are a reward for the consistency and compliance we can offer throughout our estate. Suppliers know that they can count on us to deliver what we promise.”
The deal with Country Choice means that each store will be given two cases of product for sampling purposes during the launch activity.