The Subway £3 Lunch promotion includes the sandwich retailer’s most popular rolls, namely Italian BMT, Big Beef Melt, Spicy Italian, Turkey Breast, Ham, Turkey Breast & Ham, and Veggie Delite.
The launch is supported by a new 30-second TV advert called Keep Discovering. The campaign will also feature cross-channel promotion, which includes broadcaster VOD, OOH and Newslink Radio, as well as social media.
Greg Madigan, head of brand for Subway UK and Ireland, said: “Last month, we launched a new brand platform to communicate the wide range of subs we have at Subway stores, catering to every taste and appetite.
“Our second creative builds on this, heroing [sic] our new Subway £3 Lunch range, demonstrating that you don’t have to compromise on taste to get a great deal.”
In May students from Leeds won a competition to see their design for a limited-edition Subway sandwich sold to the public.