Do you have a star product in your foodservice line-up? If so, we want to hear from you.

Entries are now open for the 2018 Chefs’ Choice awards, organised by William Reed Business Media, publisher of British Baker magazine, in association with Food Innovation Solution and Good Sense Research.

The Chefs’ Choice awards are designed to showcase and celebrate the work of foodservice suppliers from wholesalers through to manufacturers.

They are judged by a panel of chefs, nutritionists, food technologists and development chefs, and highlight excellence in quality, innovation, creativity, value and great taste in frozen, fresh, chilled or ambient products.

There are 27 categories in the 2018 awards, including:

  • Sweet cakes and biscuits (traybakes/doughnuts/scones/pastries/ savoury crackers)
  • Party and buffet foods (including sandwich fillers)
  • Products sold as free-from (gluten-free/dairy-free)
  • Savoury pies and flans

Category winners, highly rated products and finalists can promote their products with the Chefs’ Choice logo – a stamp of quality and product integrity in a competitive foodservice industry.

There is also an overall ‘Product of the Year’ award, won last year by Booker Group with its Chef’s Larder Chocolate Fudge Brownie.

“Suppliers into the foodservice sector have told us they want a process by which they can secure a wholly independent assessment of their product development work, quality output and recipe innovation,” said managing director of WRBM retail and manufacturing Lorraine Hendle. “These awards meet that need.”

The closing date for entries is 20 November. To enter the awards visit