Bakery Retail Guide 2025

Inside a lovely looking bakery with loaves stacked on the walls

Source: Getty Images / alvarez

A comprehensive guide to marketing, customer service, packaging, and technology in the bakery retail sector, coupled with real-life examples of great branding, shop design, staff training, and more

Bakery businesses nationwide stay supremely busy in their mission to deliver fresh and delicious goodies and heart-warming experiences at retail stores.

Certain larger chains are enjoying consistent growth as they push on with estate expansion, but many craft bakeries have their work cut out for them with the likes of rising labour costs, increased overheads, and reduction in business rate relief. 

There are some opportunities for bakers to tap into, however, such as investing in automation to improve efficiency, refocussing ranges on high-margin and bestselling items, expanding into online retail, and seeking partnerships with other local operators.

With so much to think about, British Baker has published this informative and insightful guide with the aim of inspiring bakery businesses into taking new strategic directions to maximise sales and encourage more punters to come in and then come back for more.

So let’s jump in!