Top Bakery Trends 2025
Bakery is brimming with potential for 2025 as businesses look to grasp the trends drawing in consumers and driving efficiencies behind the scenes
Trends are the lifeblood of the baking industry. Tapping into them can drive consumer engagement, create excitement, and unlock opportunities for bakery businesses of all shapes and sizes from plant bakers serving up the nation’s daily bread to artisans crafting beautifully decorated pastries.
They can be slow to build, in some cases emerging over several years as interest grows, or they can occur more quickly as a result of macroeconomic and geopolitical issues or simply what is drawing audiences in on TikTok.
Keeping on top of them is no easy feat. Luckily, British Baker has done the hard work for you. We’ve reached out to experts across the baking industry (and some beyond) to understand the key challenges and opportunities facing the sector in 2025. We’ve investigated consumer shopping habits, financial considerations, and the inspiration behind new product development.
Dive in here!