Dum Dum Doughnuts has launched a new website and announced expansion plans in the United Arab Emirates (UAE).

The company, which sells baked doughnuts and croughnuts, was founded in 2013 by Paul Hurley and has four stores in East London as well as being the only doughnut brand stocked by Harrods. Its unique baking process is patented in Europe and the USA.

The new website offers a new doughnut courier service, corporate design doughnut service and a bespoke giant doughnut cake ordering option.

Dum Dum’s has also announced its first overseas store will open by the end of the year in Dubai. The move marks the start of a large expansion plan in the UAE, with another nine stores planned there over the next five years.