Wafflemeister, the Belgian waffle specialist, has six new multi-site franchisees and has another six in the pipeline. 

The group currently has six sites in the UK and 10 abroad. It said most new stores would be developed in London and areas such as Brighton and Oxford, but that Leeds and Manchester have also been earmarked for expansion.

Alexander Troullier, Wafflemeister’s founder, said: “The pace of expansion will be dictated by site availability: this is where our strong relationships with landlord and agent representation come in handy.”