Coffee giant Starbucks has reported a 5% rise in global like-for-like sales with a “particularly strong performance in the UK” in Q4.
The figures represent the company’s 19th consecutive quarter growth of 5% or more. Food was said to be the major reason for success in the UK with the strategy of ‘up-levelling’ breakfast a success.
A 5% rise was also seen in the MIddle East, Africa (EMEA) and Europe.
Howard Schultz, chairman, president and chief executive of Starbucks Coffee Company, said: “Starbucks performance in fiscal 2014 was extraordinary by any metric or comparison, but we cannot be content with the status quo, as consumers continue to demand more and more in terms of convenience and excellence.
"You will see us continue to invest where it counts most, in mobile commerce, innovation, in the customer experience and the partners who drive it and in the quality of our coffees.”
Scott Maw, chief finance officer, said: “Starbucks Q4 results capped off a year of exceptional performance across our business and around the world. In Q4, each of our segments delivered strong and balanced revenue and profit growth, consistent with the prior three quarters of fiscal 2014.
"The increasing global strength of the Starbucks brand, a robust pipeline of innovation, strong global comparable store sales growth and impressive margin expansion in conjunction with a company-wide emphasis on operational excellence and expense management give me great confidence in achieving our 2015 growth targets.”
No comments yet