French bakery manufacturer Bridor has launched Breizh’n’Roll.

Inspired by the recipe for Kouign Amman, the traditional Breton cake, Bridor said Breizh’n’Roll’s USP is a “flaky dough made with 100% pure butter Viennese pastry”.

The company described the product as crispy, yet soft, with a caramelised, buttery flavour. It has been designed to be sold as a sweet snack or served with ice cream for dessert.

Supplied frozen, the Breizh’n’Roll requires defrosting for up to 45 minutes in its paper mould, before oven baking, cooling and being ready to serve.

The product is packaged in units of 60 pieces per box and 96 boxes per pallet, with a shelf life of nine months.

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