Spar has revamped its cake range with nine new products and the launch of limited-edition cupcakes. 

The convenience store brand said the NPD was designed to capitalise on the trends for snacking, sharing and food on-the-go.

New to the cake range are:

  • Three mini bite tubs: cornflake cluster, rocky road and gingerbread biscuit
  • Four loaf cakes: Madeira, sultana & cherry, raspberry & lemon marble and chocolate & caramel marble
  • Two cake bars: Zesty granola and rocky road

All four of its muffin flavours have been reformulated with a “new and improved recipe”.

Spar will also be launching new cupcakes throughout the year: raspberry unicorn is in stores now, while salted caramel will be available in the winter, and lemon mini egg cupcakes next year.

“Snacking is an important growth category for Spar stores. The demand for cakes and snacks is rising and these products are great for on-the-go indulgence,” said David Armstrong, head of Spar brand.

“With this range busy consumers can treat themselves to a delicious cake or snack on-the-go.”