Britain’s biggest crisp brand, Walkers, is rebranding its Oven Baked range to highlight its 50% less fat element.
In addition to the revamp, Walkers has extended its Oven Baked crisps and Crispy Cracker ranges.
Available as a multi-pack format at retailers, convenience outlets and wholesalers nationwide for £1.80, the new Oven Baked Roasted Chicken & Thyme flavour crisps will broaden the appeal of the range, according to Walkers.
Meanwhile, the company has extended its Crispy Crackers range into a multipack format, as well as adding new flavour Italian Herb to grocery, convenience and wholesale channels for £1.65.
Walkers added that the new Oven Baked packs will highlight the ‘less fat’ element while delivering the same taste.
In January 2017, Walker rolled out a new premium Mediterranean range.