Wholesale sandwich supplier Raynor Foods has relaunched its brand with new packaging.
Rolling out with a soft launch from 9 April, the new design includes a nature-themed revamp with panoramic views of British landscapes and an A-Z ‘Sandwichology’ across the side of packs that “spells out what makes Raynor products special”.
The revamp will also provide nutritional information on pack.
The relaunch process involved consulting Raynor customers with five different designs to choose from, and eventually picking the favourite one.
“The 16- to 24-year-old age group is one of our largest consumer bases, so it was important to gauge their opinion during the redesign process,” said Raynor Foods marketing manager Tanya Everest-Ring. “We saw a huge difference of opinion between age groups and it was interesting to see what topped the vote.”
The new packaging is expected to fully launch at the beginning of June.
Raynor Foods supplies ready-made sandwiches, wraps and paninis to a variety of foodservice outlets.