British chocolate brand Elizabeth Shaw has been acquired by Polish confectionery producer and distributor Colian Holding SA.
This week, Colian purchased 100% of shares in Elizabeth Shaw Limited from Norwegian investment fund Imagine Capital AS. This also gives it control of Elizabeth Shaw subsidiary Famous Names Limited.
Jan Kolański, Colian’s president, said: “This is a significant move which has a key and long-term purpose.”
He added that it was part of the company’s strategy to expand into overseas territories. Colian already produces waffles and cookies for the UK market.
Karen Crawford, managing director of Elizabeth Shaw, said: “Colian is a strong believer in brands and has a wealth of experience in the confectionery market. These strengths in combination with a well-respected quality English brand will ensure the long-term growth of Elizabeth Shaw.”
She added that, with Colian’s plans to grow overseas and rising international interest in British chocolate products, Elizabeth Shaw wants to capitalise further on the export opportunity.
Focusing on innovation
Elizabeth Shaw also hopes Colian could help grow the brand through creating innovative lines using its product development capabilities.
Crawford said: “Continuous innovation is integral to maintaining and growing this consumer demand. We’re looking forward to elevating the brand to the next level within the premium chocolate category.”