Signature Flatbreads has created 75-100 jobs at its Dunstable factory following “significant” investment to boost production capacity at the site.
The investment comes after the business, which produces own-label flatbreads for supermarkets, as well as its Deli Kitchen brand, said it saw strong sales in the lead-up to and throughout the pandemic.
As such, an additional production line was commissioned in June, with another due to be installed this month.
The company said it was pleased to be able to offer up to 100 new jobs in the challenging economic climate, particularly with the Office for Budgetary Responsibility’s projection that unemployment could reach four million people.
“We want to build on our strong sales performance and reinvest into our company. Staff and efficient high-tech production are both essential to our success and will allow us to keep inspiring consumers with high quality, innovative breads,” said managing director David Laurence.
“The company has already benefited from sales growth as people increasingly demand more interesting breads at mealtimes, which our products deliver.”
He highlighted a good performance from its Greek Style Flatbreads, which he said was partly due to an increased desire to make eating at home more varied.