![Amy North](https://d3rctclhuobtt7.cloudfront.net/Pictures/80x80/P/Pictures%2Fweb%2Fs%2Fi%2Fw%2Famynorth_919497.jpg)
Amy North
Amy is responsible for leading and developing all aspects of British Baker’s editorial coverage, from breaking online news to in-depth features and analyses.
She has a decade of experience as a journalist, three years of which have been spent at British Baker. Prior to that, Amy spent several years on its sister title The Grocer as well as reporting on environmental issues.
Casually known as the Duchess of Doughnuts, her passion for the baking industry has seen her chart the evolving trends playing out in the market, interviewing CEOs and getting to grips with all aspects of the industry from craft and plant bakers through to ingredients and equipment suppliers.
Contact info
- Tel:
- +44 (0) 1293 610280
- Email:
- amy.north@wrbm.com
- News
Greencore upgrades full-year outlook after ‘excellent’ quarter
Adjusted operating profit for the full financial year is expected to reach £88-90m, ahead of previous expectations, following progress in Q3
- Feature
Meet the brands shaking up the bread market
Meet the hopefuls looking to steal a slice of the market with innovative lines, healthier products, and sustainable options
- News
Contestants wanted for next series of Bake Off: The Professionals
Pastry chefs from across Britain are encouraged to apply for an appearance in the tenth series of the show
- News
Investment pays off for Birds Bakery as revenue rises 15.1%
Food-to-go and coffee were high on the agenda for 2023 helping to boost revenue but profits were dampened by rising costs
- Product News
Pladis answers Jaffa Cake debate with new campaign
McVitie’s owner addresses the age-old debate over whether Jaffa Cakes are a cake or a biscuit with a tongue-in-cheek marketing campaign
- News
Pret announces major changes to coffee subscription service
A ‘new and simpler’ offer will be introduced from September which will see Club Pret subscribers receive 50% off up to five barista-made drinks a day for £10
- News
Mr Kipling among ‘standout performers’ for Premier Foods
Sales for the Sweet Treats division rose 3.5% with the manufacturer citing competitive promotional pricing of brands as a contributor
- News
Yorkshire Handmade Pies aims to raise £100k via crowdfunding
Piemaker plans to use funds to move to a larger production site which could boost capacity from 12,000 pies a week to 50,000
- News
Paul UK seeks turnaround with store revamps amid rising costs
Unsustainably high utility costs and a minimum wage increase impacted Paul UK’s profitability but it has a plan, which includes store refurbishments, to help it bounce back
- News
Scotland Food & Drink launches net zero guide for businesses
Called ‘Navigating Net Zero Handbook’, the free guide breaks down key net zero terms and offers practical advice to support businesses in their sustainability efforts
- News
Baker & Baker commits to using cage-free eggs by 2028
European bakery manufacturer is transitioning to eggs that have been produced in a barn or free-range environment across its entire portfolio
- News
Greggs unveils plans for national distribution centre in Kettering
Planning permission is being sought for the centre at Symmetry Park which, if approved, will be operational in the first half of 2027
- News
UK Flour Millers offers consumers peek inside industry
Video series explores the the milling process as well as topics including food security, sustainability, food heroes, and feeding the nation
- Product News
Sweet bakery launches: Milka pastries, Gold Digestives and more
A pastry swirled with Milka chocolate, a mash-up of McVitie’s Digestives and Gold Bars, and a trio of fruity Danishes make up the latest sweet bakery innovation
- News
Fri-Jado upgrades display counters with new technology
Equipment supplier has upgraded its Deli Counter (DC) and Modular Convenience Counter (MCC) with new self-cleaning condensers designed to make the cabinets more efficient
- Product News
Ingredient innovation: blueberry crumbles, peach melba frosting, and more
Crunchy inclusions, fruity frosting, and fat and sugar-reducing ingredients are among the latest innovations to be rolled out by bakery suppliers
- News
Booths extends partnership with Lovingly Artisan
Eleven of the bakery’s products, including rye and sourdough loaves, are now available from Booths store in Windermere, Cumbria
- News
Silvery Tweed invests in Berwick-upon-Tweed factory
Added at the start of the company’s allergen-free seed cleaning line, the new sieve will improve standards of seed cleaning, according to the family-owned firm
- Feature
Which trends are heating up bakery in summer 2024?
A summer of sport means there are opportunities aplenty for bakers to boost sales while the sun is (hopefully) shining. So, what trends will help keep sales hot?
- News
Costa Coffee unveils first uplifted store in London
Coffee chain unveils revamped Tooley Street store featuring touch screen ordering systems and a range of new pastries