Amy North
Amy is responsible for leading and developing all aspects of British Baker’s editorial coverage, from breaking online news to in-depth features and analyses.
She has a decade of experience as a journalist, three years of which have been spent at British Baker. Prior to that, Amy spent several years on its sister title The Grocer as well as reporting on environmental issues.
Casually known as the Duchess of Doughnuts, her passion for the baking industry has seen her chart the evolving trends playing out in the market, interviewing CEOs and getting to grips with all aspects of the industry from craft and plant bakers through to ingredients and equipment suppliers.
Contact info
- Tel:
- +44 (0) 1293 610280
- Email:
- amy.north@wrbm.com
NewsSeparate food waste collections for businesses to be enforced from 2025
Businesses which generate more than 5kg of food waste per week, and have more than 10 employees, must arrange for a separate food waste collection under a new law set to come in on 31 March 2025
FeatureInside Lidl’s strategy for in-store bakery (and how suppliers can help)
Special guests, limited-edition doughnuts, and promotional activity have helped Lidl secure a sizeable slice of the in-store bakery market
FeatureBakeries should not overlook the power of street food
Street food is growing at pace in the UK and with many dishes reliant on bakery items there are plenty of opportunities for the nation’s bakers to get stuck in
InterviewSt Pierre MD Sarah Boddy: “We want to take the brand global”
Now part of bakery giant Grupo Bimbo, brioche brand St Pierre is gearing up for global expansion while also looking to make it a “household name” in the UK
NewsFood-to-go supplier Simply Lunch opens innovation centre in Croydon
The centre features a fully equipped kitchen and mock retail environment to help the food-to-go supplier keep up with evolving consumer needs
NewsSponge secures Coeliac UK accreditation for gluten-free bakery in Norfolk
Sweet treats made by the Norfolk-based cake specialist can now bear the Crossed Grain trademark signifying to consumers that they are certified as gluten free
OpinionGail’s almond croissant debate highlights disconnect between bakers and shoppers
Gail’s is in the press again due to its use of day-old pastries to make almond croissants, but the issue highlights the challenges bakers are facing in educating shoppers and demonstrating value
InterviewRachel Kelley on how the ‘picky tea’ is driving growth for Higgidy
CEO reveals why Higgidy is “laser focused” on snacking and regenerative agriculture, and how investment at its Shoreham-by-Sea site is helping to add value to the savoury pastry category
NewsBakery manufacturers explain why gluten-free items cost more
A gluten-free shop costs 37% more than a standard one, new research finds, but manufacturers say comparing like-for-like is difficult due to the ingredients, processes, and volumes required
Product NewsM&S unveils new celebration cakes inspired by artisan bakeries
The cakes, available in four flavours including Pistachio & Raspberry and Brown Sugar & Salted Caramel, cost £20 each and serve 12 people
Product NewsCrosstown secures first supermarket listing with Waitrose
A five-strong range of doughnuts, created exclusively for Waitrose, will be available in a branded unit at the retailer’s John Barnes store in Finchley Road, London
FeatureAfternoon tea trends: what’s hot in 2024 and beyond?
Bridgerton-themed delights, seasonal creations, and international flavours are among the top trends in the afternoon tea world although several debates continue to rumble around scones
Product NewsKrispy Kreme revamps core range with on-trend doughnuts
Vegan-friendly options in the form of Salted Caramel Sensation and Cookies & Kreme have been added to the line-up alongside Blueberry Bubble Bliss and other on-trend flavours
Product NewsSuperloaf secures listings with Morrisons and Sainsbury’s amid UPF debate
Following the end of its exclusivity deal with M&S, the gut-healthy bread brand has secured nationwide listings with Morrisons and Sainsbury’s
Product NewsCo-op adds in-store bakery items to meal deals
Croissants, cruffins and pastry crowns are among the bakery items to be included in the meal deal as a side/snack with Co-op looking to extend the offering beyond lunch
NewsHills Biscuits investor LDC exits after seven years
Manchester-based biscuit manufacturer poised to accelerate growth as private equity investor sells its shares to Cerealto UK for an undisclosed sum
NewsPizza deals and evening sales drive growth at Greggs
New products, pizza deals, and evening sales are among the drivers of growth at Greggs which saw a 13.8% increase in sales for the first half of 2024
NewsCotswold bakery launches coffee club for £30 a month
Huffkins has unveiled a Coffee Club which allows subscribers to redeem up to three drinks a day for a fixed monthly price. The move comes shortly after Pret made major changes to its coffee subscription
NewsGreencore upgrades full-year outlook after ‘excellent’ quarter
Adjusted operating profit for the full financial year is expected to reach £88-90m, ahead of previous expectations, following progress in Q3
FeatureMeet the brands shaking up the bread market
Meet the hopefuls looking to steal a slice of the market with innovative lines, healthier products, and sustainable options