Amy North
Amy is responsible for leading and developing all aspects of British Baker’s editorial coverage, from breaking online news to in-depth features and analyses.
She has a decade of experience as a journalist, three years of which have been spent at British Baker. Prior to that, Amy spent several years on its sister title The Grocer as well as reporting on environmental issues.
Casually known as the Duchess of Doughnuts, her passion for the baking industry has seen her chart the evolving trends playing out in the market, interviewing CEOs and getting to grips with all aspects of the industry from craft and plant bakers through to ingredients and equipment suppliers.
Contact info
- Tel:
- +44 (0) 1293 610280
- Email:
- amy.north@wrbm.com
NewsLidl beats Tesco for largest share of in-store bakery market
Reigning Bakery Retailer of the Year Lidl secured an 18.2% share of the market for the first quarter of 2024, boosted by its rotating limited-edition range of baked goods
NewsBridor acquires sourdough specialist Pandriks
Pandriks’ brand and values will be preserved as part of the deal which will boost Bridor’s manufacturing capacity and product portfolio
Product NewsBritish Bakels unveils new brand identity for Renshaw following acquisition
Fondant icing and cake decoration specialist has been rebranded to ‘Renshaw by Bakels’ to set it up for a ‘strong future’ following its acquisition
NewsCérélia loses latest appeal over its acquisition of Jus-Rol
Court of Appeal rules in favour of the Competition & Markets Authority, but UK arm of Cérélia says it plans to take appeal to the Supreme Court
NewsGreggs to trial regenerative wheat in wholemeal bread production
Trial forms part of the Greggs Pledge sustainability goals which include opening school breakfast clubs, reducing food waste and using 100% renewable energy across all operations
Product NewsJamaican patty firm Flake Bake secures Aldi listing after triumphing on TV show
The father-and-son-run business fought off stiff competition from five other bakery firms as part of the Channel 4 series Aldi’s Next Big Thing
Product NewsJason’s Sourdough unveils high protein loaf
The loaf, which hits shelves in Tesco later this month, boasts twice as much protein and nearly half the carbs of the brand’s White Ciabattin
InterviewEarth & Wheat founder James Eid on three years of rescuing baked goods
James Eid shares his ambitions for Earth & Wheat and reflects on the progress made over the past three years since it was founded
InterviewHow all-female bakery The Biskery found success while putting family first
Founders Lisa Shephed and Saskia Roskam operate a business model which offers flexibility and family-first working, a notion which they believe more bakeries should embrace
FeatureFlavour trends: what’s hot in bakery in 2024?
Nostalgic tastes, florals, and trending global cuisines are among the top flavours for bakery with many influenced by TikTok and other social media sites
NewsJason’s Sourdough growth drives £8m investment in new site for Geary’s Bakeries
The manufacturing facility, expected to be operational in Q2 2025, is over the road from its existing site in Glenfield and will help Geary’s meet demand for its Jason’s Sourdough brand
Product NewsHiggidy unveils new quiche and campaign with British Hen Welfare Trust Partnership
A Garlic-Roasted Broccoli & Vintage Cheddar Quiche has been added to Higgidy’s line-up and will be promoted as part of the ‘Higgidy helping of scrumptious’ campaign
NewsShortlist revealed for Scottish Baker of the Year 2024/25
Harry Gow, Stephens Bakery, Mimi’s Bakehouse and Fisher & Donaldson are among those in the running for the award, with the winners revealed at a gala dinner on 11 May
NewsLidl and Wildfarmed among speakers for 2024 BSB Spring conference
Lidl’s head of buying for bakery, Wildfarmed’s head of grocery, and managing director of Just Love Food Company are to share their thoughts on driving growth and NPD at the event on 18 April 2024
NewsJones Village Bakery on the hunt for 20 new apprentices
Wrexham-based company is looking for the next generation of bakers to help it keep up with growing demand for its baked goods
InterviewLesley Cameron reveals her plans for Scottish Bakers
Six months into the job, Lesley Cameron sits down with British Baker to talk strategy, recruitment, and why people are the lifeblood of the baking industry
FeatureHow the ultra-processed food debate may shape bakery’s future
Sliced white bread has been made the poster child of the ultra-processed foods debate, but where does the baking industry really stand on this and what impact could it have on bakery staples?
NewsHybrid baked goods show no sign of slowing down
Bakery mash-ups are evolving with operators in the out-of-home market looking to new combinations to tap into consumer demand for excitement, according to supplier Macphie
InterviewConvenience and partnerships on agenda for Krispy Kreme in 2024
Growth in convenience and partnerships with innovative social media brands are on the agenda for Krispy Kreme in 2024, according to UK & Ireland MD Jamie Dunning
NewsGreggs on track to double sales by 2026
Sales at the bakery chain rose by 19.6% to £1,810m in 2023 thanks to continued estate expansion, longer opening hours, and increased market share in food-to-go