Amy North
Amy is responsible for leading and developing all aspects of British Baker’s editorial coverage, from breaking online news to in-depth features and analyses.
She has a decade of experience as a journalist, three years of which have been spent at British Baker. Prior to that, Amy spent several years on its sister title The Grocer as well as reporting on environmental issues.
Casually known as the Duchess of Doughnuts, her passion for the baking industry has seen her chart the evolving trends playing out in the market, interviewing CEOs and getting to grips with all aspects of the industry from craft and plant bakers through to ingredients and equipment suppliers.
Contact info
- Tel:
- +44 (0) 1293 610280
- Email:
- amy.north@wrbm.com
- Product News
Eight bakery items hitting shelves for Veganuary 2025
Matcha doughnuts, plant-based saag aloo-inspired wraps, and spicy curry bakes are among the bakery items being made available for shoppers this Veganuary
- News
Tributes paid to baking industry veteran David Roberts
Former chairman of Roberts Bakery, who passed away on 1 January 2025, was renowned for his ‘remarkable leadership, innovation, and service to the baking industry’
- News
Compleat Food Group removes plastic trays from pork pie packaging
Initiative, which spans branded and own-label products, is set to reduce plastic use by 110 tonnes annually and sees a trayless packaging process implemented
- News
New owner of historic Doncaster bakery secures £250k for expansion
Rhodes of Thorne, which operates two sites in the city, will use the funding to expand its product range, grow wholesale, and open additional stores
- News
FDF calls for clarity on HFSS advertising as watchdog backtracks
ASA is set to launch another consultation to help finalise guidance for the forthcoming HFSS regulations, as the Food & Drink Federation calls for clarity on the issue to help manufacturers prepare
- News
Baker & Baker names Matthew Acheson as new group CEO
Acheson, who succeeds John Lindsay in the role, has taken the reins as the bakery manufacturer looks to expand its presence in markets throughout Europe and further afield
- News
Lancashire bakery chain Oddie’s closes after 120 years in business
Nelson-based business closed all 13 of its shops this weekend with the loss of more than 100 jobs after struggling against skyrocketing energy costs and reduced footfall
- Product News
Signature Flatbreads boosts marketing team and kicks off lunchtime campaign
Dunstable-based flatbread specialist adds a trio of talent to its marketing team to drive further growth of its Deli Kitchen brand
- News
GCA seeks bakery suppliers’ views for annual survey
Bakery suppliers are encouraged to confidentially share their experience of supplying the UK’s top 14 retailers and the issues impacting this
- News
Dawn Foods appoints student ambassadors for 2025
Jordan Young, Soraya Akbari, and Sarah Farrow will be working with the supplier’s development team to help create new recipes
- News
Greggs beats major coffee chains on price of hot drinks
Research by website Vouchers4real.co.uk found that the average price of a hot drink at Greggs was at least 42% cheaper than Caffè Nero, Costa, Pret, and Starbucks
- News
Buns from Home CEO Shereen Ritchie steps down
Ritchie is handing the reins back to the London-based bakery’s founder Barney Goff who will continue to drive the company’s expansion plans
- News
A roaring success: tiger bloomer helps drive growth at Jacksons
Operational efficiencies, increased distribution, and new products including a bloomer branded with children’s book The Tiger Who Came To Tea drove growth for the bakery manufacturer
- Opinion
British Baker editor shares highlights of 2024
Amy North shares some of her favourite moments from the past year, including a doughnut workshop at Bread Ahead and seeing behind the scenes at the Ginsters factory in Cornwall
- News
Family-run pork pie business secures five-figure funding boost
T.C. Morris has relocated to a purpose-built facility in Dudley after securing funding from UKSE, which provides strategic loan and equity packages to help business grow
- Feature
Caramelised onion brownies and blackberry cake: Mademoiselle Desserts uses AI for NPD
Dessert manufacturer put AI to the test, using it to come up with bakery recipe ideas in the hope of putting them into production
- Product News
Little Dessert Shop unveils rebrand and ‘pleasure without guilt’ menu
New menu focuses on limited-edition, on-trend, indulgent sweet treats such as loaded waffles, French toast, and cakey dough
- News
The Nero Group opens new café concept in Waitrose stores
The new concept will be initially rolled out in five Waitrose stores while the coffee specialist also opens its first-ever Caffè Nero in a John Lewis store
- Product News
Booths unwraps bakery range for Christmas 2024
A caramel drip cake, white chocolate & passionfruit yule log, and coffee renoir are among the new products to be rolled out as part of the northern supermarket’s festive range
- Feature
Rainbow Dust re-birth: how new ownership transformed struggling cake decoration brand
It’s been a year since the cake decoration brand was acquired by Albex Group, taking it from an underfunded business running on skeleton staff to a well-funded firm ready to shake up the market