New research by foodservice supplier Coup de Pates, which launched its rebrand of Delice de France last year, has found that 60% would take the sweet course over a savoury starter.
If they could have just two courses, 60% of UK diners would prefer to pair a main course with a dessert, rather than a starter with a main course when eating out, according to the research.
Mariam French, head of marketing and product development for Coup de Pates, said: “The research proves that, done well, dessert is the place where profits can be made.
“Dessert is your calling card, the final memory of a meal – if operators can make the experience truly memorable, people will keep coming back for more.”
In January of this year, Coup de Pates launched two new sponge sheets.