Britvic and Pepsico have launched an on-pack promotion across the 7UP range of soft drinks. Consumers can get £10 off their next holiday with Thomas Cook with every purchase, as well as the chance to win a holiday to one of the seven natural wonders of the world.

The Natural Wonders on-pack promotion will run from June to October across all 7Up bottles and cans.

Each person can enter a maximum of 10 codes, saving them up to £100.

For every person that visits the 7UP website, they can enter a free prize draw to win one of four holidays to ‘Natural Wonders’ destinations such as the Great Barrier Reef, Grand Canyon or the Northern Lights.

Laura Navarro, 7Up Brand Manager at Britvic, commented: “Perfect for summer, the on-pack will look to build on the success of the 7Up brand, which grew by 8%* (Nielsen Scantrack, MAT, 27 December 2008) last year and is still the fastest growing lemon and lime fruit carbonate in the UK market.”