Continental pastries and speciality bread producer Bakehouse restructured last month, with former sales director Tony Brown promoted to chief operating officer.
Brown will oversee the company’s day-to-day running and implementation of strategy. Meanwhile, Peter Drew has been appointed as innovations director, a post which was created to develop Bakehouse’s position on innovation.
He will look at long-term markets and opportunities for Bakehouse in the UK and overseas.
Chief executive David Smail said: "Bakehouse has gone through phenomenal growth, founded on bringing only the best products to market by a small and dedicated team."