8 February 2008
Much is made of ’greenwashing’ - the slightly sneery term levelled at businesses accused of hooking on to environmental schemes and painting themselves as tree- huggers. But for once, companies are being asked to take the term more literally and greenwash more. To do this, they need to be washing ...
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Getting the l’eau downTo continue reading, register for free
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Introduction :
Much is made of ’greenwashing’ - the slightly sneery term levelled at businesses accused of hooking on to environmental schemes and painting themselves as tree- huggers. But for once, companies are being asked to take the term more literally and greenwash more. To do this, they need to be washing ...