8 April 2010
Hovis hopes to persuade more people to have toast for breakfast, by reminding them of the health benefits of Hovis Wholemeal.Its new £2m campaign will communicate healthy and filling breakfast ideas, with new brand ambassador, Olympic cyclist Victoria Pendleton, fronting the promotion. Hovis marketing director Jon Goldstone said: “People asso-ciate ...
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Hovis spends £2m on breakfast promotionTo continue reading, register for free
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Introduction :
Hovis hopes to persuade more people to have toast for breakfast, by reminding them of the health benefits of Hovis Wholemeal.Its new £2m campaign will communicate healthy and filling breakfast ideas, with new brand ambassador, Olympic cyclist Victoria Pendleton, fronting the promotion. Hovis marketing director Jon Goldstone said: “People asso-ciate ...