What is the secret of making successful double chocolate-chip muffins? Bakery specialist Kluman & Balter (Waltham Cross, Herts) says it has the answer – good quality American-style ingredients and a foolproof recipe.

As well as supplying the Multifoods Creme Cake Base, which makes muffin batter, and three types of chocolate chips to add to the mix, the company stocks other muffin ingredients, and helps with customers’ ideas and recipes, it says.

“Over the years trans-Atlantic travel has become commonplace and consumers know exactly what an American muffin should taste like,” says Danny Kluman, commercial director. “It’s vital to get not only the ingredients but also the recipes absolutely right.” Both of which the company says it can supply.