Read Sam’s story to see how your support can make a difference:

When Sam was seven, he was tipped to be a motorcross champion but, in April 2004, he was involved in an horrific accident which shattered his dreams. He was airlifted to hospital, but was not expected to survive the flight, and remained in a coma for several weeks. He was then transferred to his local hospital. As his birthday approached, his parents decided to take Sam home.

Every morning they lifted him out of his bed and, as they did, said together: “One, two, three, go.” One morning, a few days after his birthday, a small voice whispered “Go”. Sam had woken from his coma.

In August that year, Sam was transferred to The Children’s Trust for an intensive rehabilitation programme, which included speech and occupational therapy, as well as play therapy to help build his confidence. He made rapid progress and is now back at his school and enjoying his life – riding his bike and playing football.

Please help us raise as much as you can with National Doughnut Week, taking place from May 6 to 13. We would like to leave you with the following fundraising tips:

Top up your doughnut stock and go all out for double sales;

Draw a crowd by creating a bold doughnut display – a pyramid of doughnuts or a giant doughnut, for example – be as creative as you dare;

Make it fun – dress up, hold a competition, get people involved – and invite the press along. Fill in the press photocall template provided by The Children’s Trust with your own details and fax it to your local paper or radio station, following it up with a phone call to check if a photographer can come. Don’t be disheartened if they can’t; you could always take your own photograph and send it to them – chances are they will print it if a local shop and a charity event are involved.

Top tip: Have fun and sell lots of doughnuts! Let’s make this year’s event the best ever!


Coombes of Leicester – Leicestershire

JW Rose of Sheffield – Yorkshire

Dorringtons bakery – Sawbridgeworth, Herts

Coughlans patisserie – Thornton Heath, Surrey

J & AG Rendalls – Kirkwall, Orkney

Country Bakery – Sale, Greater Manchester