Norwich-based organic craft baker Metfield is planning to open a small chain of shops.

Owner Stuart Oetzmann told British Baker that he had just bought the company’s first retail outlet in Norwich.

The shop has a delicatessan, an on-site kitchen with full production facilities and there are plans to install a café. It will be simply branded Metfield’s. Oetzmann said he would like to see the chain grow to “around five or six shops”.

Oetzmann also plans to open a 50-seater restaurant in Snape Maltings, Aldeburgh in Suffolk and an artisan bakery in London’s Chelsea.

Metfield specialises in making pies, cakes, savoury tarts and organic bread, supplying nearby customers as well as markets and London shops.

It uses produce from its own farm where possible, and believes in using high-quality, locally-sourced ingredients.

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