Biscuit brand Oreo is inviting consumers to "make the kitchen your playground", by using its biscuits in more inventive ways.
The experiential campaign, which includes social media activity, and a competition to feature in The Sun newspaper, encourages the creation of personalised ‘Oreo Pops’ in a special travelling Oreo Kitchen Playground.
The ‘kitchen’ will be doing a three-month nationwide tour visiting shopping centres in Newcastle, Manchester, Nottingham and Birmingham, as well as family-focused festivals.
Families will be given tips on how to create the Oreo Pops and will then have the chance to have their photos taken with their creations. The pictures will then be uploaded to Oreo’s Facebook pages, and at the end of the summer the creator of the best Pop will have the chance to appear in The Sun.
Jorgelina Melano, brand manager, Oreo, said: "This activity will give parents and children the chance to engage with Oreo in a new, involving way which brings families together and then enables them to share the fun through social media."