Point of sale material is now available for you to display during National Cupcake Week, which takes place from 14-19 September.

The aim of the week is to draw customers’ attention to the everpopular bakery treat and the range of recipes and toppings available, and to tempt new and existing customers into your shop to try them.

An A4 and A3 poster, with space to add your own text, will be available to download from bakeryinfo.co.uk from today.

The National Cupcake Week logo will also be available to download, so make sure you print them off and post them in your shop windows to generate consumer interest and promote the week.

British Baker will also be sending out a branded poster on August 28 to bakeries and cafes who subscribe to British Baker, to help them market the event. This will coincide with an on-going PR campaign to drive awareness of the week in the national media.