Northwich-based business Roberts Bakery has started using the Microlise transport management system across its 90-strong fleet.

Use of the Microlise Fleet Performance and Journey Management solutions on all vehicles is expected to help Roberts Bakery reduce costs and environmental impact.

Mark Owen, logistics director at Roberts Bakery, said Microlise would enable the company to get its products from the oven to shelf in a more efficient manner.

“The baking industry has very specific needs,” he said. “Microlise will help reduce our fuel consumption and decrease our environmental footprint. Microlise also helps underpin our commitment to delivering the very highest levels of customer service across the board.”

A target of over 10% cost reduction has been set, which will be achieved through improved driver performance and journey efficiency.

The family-run bakery delivers 3.5 million loaves of bread, bread rolls and other baked goods each week across the UK.