10 April 2009
The economic winds of change seem to be blowing people’s cookie-buying habits within in-store bakery (ISB) in strangely different directions at the moment. Buffeted by the storms of recession, shoppers have latched on to trusted brands, buying more licensed cookies, while at the same time jumping ship from ’premium’ products ...
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Introduction :
The economic winds of change seem to be blowing people’s cookie-buying habits within in-store bakery (ISB) in strangely different directions at the moment. Buffeted by the storms of recession, shoppers have latched on to trusted brands, buying more licensed cookies, while at the same time jumping ship from ’premium’ products ...