Prudens Bakery has expanded its family-run business with a new shop in Stoneycroft, Hemel Hempstead. Its sixth shop opened on 7 May and business is “going very well” so far.

Prudens had been looking for a new premises for a couple of years, and has now found the ideal location at the site of an existing bakers. “It closed down over a year ago,” said director Jon Pruden. “We moved in, re-fitted it and opened the Wednesday after the bank holiday.”

Prudens, run by Jon and Andrew Pruden, are the third generation to run the bakery which was founded by their grandfather in 1928. They already have shops in Dunstable, Luton, Harpenden, and Adeyfield in Hemel Hempstead, as well as their head office in Markyate.

It has also expanded its celebration cake business with a wedding cake showroom at their Adeyfield premises.

“We built a new bakery just before 2000, and had lady called Stella Dickinson work part-time decorating the cakes for us,” said Jon Pruden.

As the business grew it was evident that the Markyate premises was not large enough to house the cake decorating side of the business and has therefore been relocated.