Preferred Packaging Europe (Daventry, Northamptonshire) is kicking off the forthcoming World Cup tournament early with sporty football sealing films for its sandwich wedge range. These are intended to be eye-catching and provide on-shelf impact, while increasing sandwich sales this summer.

Managing director Mike Rawlins says: “We are deligh-ted to be able to offer custo-mers and potential customers a portfolio of quality products to suit everyone’s needs.”