Improved availability, product quality and good customer service have all led to a huge sales increase at Sainsbury’s in-store bakery in Lincoln.
Turnover is up from £5,000 a week – when bakery manager Nick Markiewicz took over seven years ago – to £13,000, which wowed the judges at Sainsbury’s National Retail Awards. Markiewicz and his colleagues beat more than 450 other Sainsbury’s stores to win Bakery Team of the Year.
Markiewicz said: “We are taking £27,000 a week and sales have been in double-digit growth for six years on the trot. Availability is key for me and our aim is to have our shelves looking
as strong at 8pm as they do first thing in the morning.”
He said the team put very small batches through on daily lines to avoid wastage and that shoppers had responded well to improvements. “We’re picking up new customers as well as keeping the old ones.”
Now in their second year, the chain’s National Retail Awards were set up by Sainsbury’s to recognise outstanding performance across its stores.