The Great British Bake Off has maintained viewer popularity – but do bakers feel the same? 

The BBC programme undoubtedly raises the profile of baking and has ignited the interest of many consumers, but British Baker wants to know whether this is affecting bakeries.

Does it help bakers increase sales as a result of increased interest in the sector, or are the benefits purely for the home baking aisles of the supermarkets?

Read this blog by Martyn Leek, editor of British Baker, as he questions how GBBO impacts bakers, and fill in our poll below.

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