Leading UK cake experts will judge entries for Britain’s Best Cupcake Baker 2010, part of the build-up to National Cupcake Week, running from 13-19 September. They are: John Slattery, Slattery’s Patissier and Chocolatier; Chris Bachmann, Bachmann’s Patisserie and Chocolate Creations; and Eric Lanlard, Cake Boy.

Organised by BB, the contest welcomes entries from cake specialists, craft and in-store bakeries. Entry deadline is 16 July.

The top prize is £1,000-worth of bespoke cupcake cases from sponsor Chevler and a £300 voucher for a specialist cake decoration or chocolate class at Slattery’s Patissier school. www.nationalcupcakeweek.co.uk