Sausage brand Wall’s is to take on Ginsters with the launch of its new savoury pastries. Its Full of Filling range will compete directly with the West country brand and target male snackers shopping in convenience stores. Valerie Kubala, Wall’s pastry senior brand manager, said: “There is a huge opportunity for Wall’s to use its meat, quality and value credentials to reinvigorate the pastry sector with this new range.