Our #WeLoveBread campaign visited London’s Bunnychow, to see how bread can be used for more than just a sandwich.

Earlier this month the SACN released its report stating that the UK needed to up its fibre intake – encouraging media for the loaf, which is known to be high in fibre.

Following this, the campaign thought it would explore the ways people are getting excited about bread. Watch the video below for a snapshot of how Bunnychow turned the loaf into a fully functioning lunchbox.