In recent years the craft bakery sector has come under pressure from many fronts. This has led to companies struggling and a poor perception of the industry among customers, the government and potential employees.

We are hoping to pull together an action group that will look at redressing some of these perceptions. As a respected member of our trade, we would value your input.

The action group’s primary objectives will be:

1. To remind shoppers, the media, the government and opinion-formers that the independent baker has a commercial and social role in the local community that cannot be replaced by the giant multiple corporations - the latter are working to agendas set by a distant head office.

2. To inspire independent bakers to maximise their involvement in the local community.

Gill Brooks-Lonican

Chief executive

National Association of Master Bakers


=== * Big Brother ===

has opened a café that’s cleverer than you are * Bread could become the next weight-loss fad * We could print British Baker onto toast, if we wanted to * "Sprouted bread" is taking off across the Atlantic * Forget Facebook, Moon Cakes is the big social networking craze in China